WOMEN ENTREPRENEURS JOURNEY TOWARDS SUCCESS

Author: Dr. Rachita Rana, Dr. Sheela Bhargava

Entrepreneurship is a key source of dynamism in any economy, enabling it to adjust to structural changes and convert challenges into opportunities, and entrepreneurs are considered to be the key change agents in the current perspective of new economic reforms. In fact, entrepreneurs promote and propagate efficient use of resources, innovative activities, job creation, adaptation, and adoption of technology, contributing to fringe development by interfacing with the production process. Economic integration, globalization, liberalization, and privatization along with the second phase of economic reforms have changed the traditional patterns of entrepreneurial practices. Presently, entrepreneurship is corroborating growth, empowerment, wealth creation, etc, especially in the case of women.

Contents: Key Constructs of Women Entrepreneurs  Comprehensive Review of Women Entrepreneurs  Conceptual Framework and Methodology Demographic Profile of Women Entrepreneurs  Empirical Analysis of Women Entrepreneurship Challenges and Issues of Women Entrepreneurs Implications and Suggestions.

ISBN 9789385958373

1695

1695