CONTEMPORARY SPORT MANAGEMENT (THIRD EDITION)

Author: Janet B. Parks, Jerome Quarterman, Lucie Thibault

Contents: Introduction to Sport Management, Developing a Professional Perspective, Thinking Critically About Sports Management, Selected Sport Management Sites, Professional Sport, Sport Management and Marketing Agencies, Sport Tourism, A North American Perspective on International Sport, Selected Sport Management Functions, Sports Marketing, Sport Consumer Behavior, Public Relations in the Sport Industry, Finance, Economics, and Budgeting in the Sport Industry, Sports Facility and Event Management, Organizational and Managerial Foundations of Sport Management, Management Theory and Practice in Sport Organizations, Managerial Leadership in Sports Organizations, Current Challenges in sport Management, Legal Considerations in Sport Management, Ethical Challenges in Sports Management, Sociological Aspects of Sport, The Future of Sport Management, Questions, Answers, and Sport Management Research, Understanding Sport Management Research. 

ISBN 9780736063654

2495

2495