SPORTS MARKETING ITS FUNDAMENTALS & APPLICATIONS

Author: Daniel J. Morgan

The principles and tools of sports marketing represent the essential knowledge sports managers require in order to position their sport, association, club, team, player, code, or event in the highly competitive sports market. This chapter explains the principles and tools of marketing sports organizations ( professional and amateur ), sports leagues and codes, players/athletes, sporting equipment and merchandise, and sports events. The purpose of this chapter is to introduce the core philosophy and process of sports marketing. It will introduce some basic marketing concepts and will outline the Sports Marketing Framework that will be used as the guiding structure for this text.

Contents:

Chapters: Introduction, Sports Industry Market Research, Sport Consumers, Sport Products and Marketing Mix, Sport Pricing, Distribution and Promotion, Sports Sponsorship, Sports Services, Integrated Marketing Communications, Sports Media, The Sports Marketing Framework.

ISBN 9788172163822

1695

1695