SPORTS INDUSTRY AND MARKETING

Author: Gaurav Goel, Dr. Amita Handa

Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. In the book strategic sports marketing, social and economic impact have been discussed.

Contents:

Chapters: Introduction and Overview of Sports Industry,Social Impact of Sports, Economic Impact of Sports,

ISBN 978-93-88457-32-3

595

595