RESEARCH STUDIES IN MASS COMMUNICATION

Author: H.H. Dean

 Contents: 

Chapters: Concept of Communication Research  Sociological Approach to Communications Research  Advertising Strategists  Communications - Pressure, Influence, or Education? Mass Media and Their Interpersonal Social Functions  Mass - Communications Research  Analysis and Critical Research in Mass Communication  State of Communication Research  Mass Communication and the Social Sciences: Some Neglected Areas  Further Research in Mass Communication

ISBN 9789386365248

995

995