METHODOLOGY OF RESEARCH

Author: Dr. Rita

Science has developed these guidelines over many years as the benchmark for measuring the validity of the results obtained. The scientific method has a similar structure to an hourglass starting from general questions, narrowing down to focus on one specific aspect, then designing research where we can observe and analyze this aspect. The purpose of science is to create scientific knowledge. Scientific knowledge refers to a generalized body of laws and theories to explain a phenomenon or behavior of interest that is acquired using the method. The steps of the scientific process have a structure similar to an hourglass - The structure starts with general questions, narrowing down to focus on one specific aspect, then designing research where we can observe and analyze this aspect. At last, the hourglass widens and the researcher concludes and generalizes the findings to the real world .

Contents: Introduction  E - Research Methodology Quantitative Research and Data Analysis Social Survey and Social Research: Concept Nature and Methods Probability and Sampling in Research Methodology Research Methods of Statistics  Research Methods in Mass Communication Research & Social Science Research  Challenges of Internet Research Protection of Human Subjects  Validity Issues in Quantitative Research  Sampling Design  Interviewing Method.

ISBN 9788193308653

1695

1695