Media Relations in Sports

Author: T. Shekhar

Introduction 

Technology and the postmodern sport 

Media sport studies : Emerging issues 

Media , marking and the globalization of sport 

The evolving television sport market place 

Sport journalism and marketing 

Sport journalism , ethic and Olympic athletes right 

Sports nationalism and the media image

The sports hero and media celebrityhood 

Race and ethnicity in sport media 

The media image of the sport and gender 

Media treatment of gender and sexualties

ISBN: 978-81-7216-275-8

995

995